BangFit

Pornhub

Our increasingly sedentary lifestyles are leading to a rise in heart disease, obesity and diabetes. And as the most popular adult website in the world, keeping users glued for hours (or minutes) on end, Pornhub is part of the problem. That’s why, to get people up and moving, we launched Bangfit: The exercise routine your gym doesn’t want you to know about. The campaign was a massive hit, earning millions of views, thousands of articles and the coveted spot of number one global trending topic on Facebook (a social network that Pornhub is prohibited from having any presence on).

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Results

+5M
total views

+1M
games played

Global TT
on facebook

“Forget The Treadmill, To Get Fit, Jump Into Bed”

“You can 'sexercise' your way to fitness with this new app”

“PornHub launches BangFit so you can bang to get fit”

“This New Game Is The Guitar Hero Of Sex”

“PornHub launches 'Bangfit', a points-based sexercise game that helps you score in the bedroom”

“Así puedes ponerte en forma gracias al porno”

Client:

  • Pornhub

Sector:

  • Media/Entertainment
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