The new free Spanish men's magazine Don, created only for tablets, needed to generate buzz around the launch of their first issue, all with a minimal budget. We answered the brief with a unique experience for tablet users: An Interactive video created for members only. But in order to access the content you don't have to be a member, you just have to have one for this fun, subjective, surreal voyage from the point of view of...your penis/wiener/willy/johnson/ding-a-ling (insert favorite euphemism here).

The video, which contains no explicit content (sorry), was a viral hit in Spain and best of all, it helped Don to to achieve notoriety among it's target audience: men.